affectations

04::September::2009 21:20 → permalink

An attraction is in our understanding any demonstrable fact (an action, an object, a phenomenon, a conscious combination and so on) that is known and proven to exercise a definite effect on the attention and emotions of the audience and that combined with others possesses the characteristics of concentrating the audience’s emotions in any direction dictated by the production’s purpose…. The method of agitation through spectacle consists in the creation of a new chain of conditioned reflexes by associating selected phenomena with the unconditioned reflexes they produce. — Sergei Eisenstein

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